User Experience

We are in the business of designing great user experiences in the digital world. We have expertise and experience across sectors like Banking, Wealth Management, Broking, Asset Management and Insurance with a client list that reads the Who’s Who of the Indian Corporate world. We have deep practices in User research, Strategy development, Design and Implementation. Our design philosophy is rooted in User Centered design, while never losing focus on business objectives.

Some of our Work-Elements in Application Design Areas

Research Strategy Design Develop
System study
Developing Platform Strategy
Brand Study
Front end Architecture
User Behavior Research
Target Group Analysis
Developing Visual Strategy
Hand coded scripts
Hypothesis generation
Persona Generations
Typography
Digital Style guides
Research and Analytics
Information Design
Color Palette Definitions
Asset generation
Discovery Workshops
User Journey Design
Lay outing
Design QA
USP propositions
Sketching Interactions
Platform specific Designs
Interaction Planning
Brainstorming
Innovation Workshops
Planning Interactions
Building Prototypes
Case Studies
Wire framing
Visual Style guides
Functional Documentations

Our Design Process

Discover Define Ideate Decide Build
Research
Business Objectives
Bucketization
Scenario Validation
Information Architecture
Benchmark Users
Insight Mapping
Information Architecture
Pillars of Success
Wire-framing
Brand
Scenarios
Technical Feasibility
Front-End Development
Platform
Ideas
Backend Integration